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all about the process: exploring life + learning + creative curiosity

What do you notice? Do you see that small crack in the sidewalk as you walk from your car to your office? How about that piece of red thread that’s been billowing from the skinny tree branch outside your front door? Or maybe it’s the shape of someone’s eyes…. What about that scratch of green …

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According to dictionary.com: vulnerable: an adjective – capable of or susceptible to being wounded or hurt, as by a weapon: a vulnerable part of the body. open to moral attack, criticism, temptation, etc. Do you consider yourself vulnerable? Do you ever watch, read, or hear something that REALLY resonates with you? I mean… like… stop-you-in-your-tracks …

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I often listen to people thinking through things at work. As an Instructional Coach, it’s a large part of my role… to listen. Just this week, I listened as a fellow teacher who’s in a new teaching role this year shared how much she dislikes what she’s doing. Not the kiddos, but the challenges that …

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A friend and I were talking on Facebook this week about making creative journals and writing (or not) in them. She said she loves to make them, but doesn’t write in them. I told her I don’t write in mine either…. at least not in the pen-to-paper sense. Instead, my writing in creative journals is …

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It’s not uncommon to find random words stuck in funny places around our home… the side of a chair, between the couch cushions, the bottom of my shoe, the bottom of my foot (!), the inside of a cabinet… you name it. With more than 1,000 bits cut and waiting to be pressed into use, …

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Ready to do some artful journaling?  Wait. What? You can’t because you’re not a trained artist?  Well, that’s okay.  Me neither.  😉 Commonly called Art Journaling, putting colors and words on a page to express what’s on our minds is a way to creatively say what we need to say – even when we don’t …

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Thursday, October 19, 2017.  3:22 PM. The cheery jingle of an arriving text message caused no alarm. Just another afternoon heading home from campus. Youngest sister checking in. I glance at the phone while the car cools down. Falling below 80 degrees in October is always the hope by Floridians, but jack-o-lanterns turning mushy in …

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How many words does it take to tell a story? One could argue that using fewer words conveys more meaning and requires more thinking. Brevity is king. In fact, many writers prefer to tell stories in short form, guiding the reader on a literary journey – in 100 or fewer, 50 or fewer, only six …

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One of the things I learned from our first Creative by Discovery Mixed-Media Art Party was that sharing tips I’ve learned about the process in the past three years is a “how-to” I can gladly contribute. Here are a few things learned along the way…. Ten tips for keeping brushes, sponges, and stamps usable… (because it gets …

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Snippet of a Grocery Receipt

Things That Begin With C

 

  • chicken
  • Crystal Light
  • cat food
  • coffee creamer

Creating my list for a quick stop at the grocery store is a mental game for me:

  1. Make a mental list.
  2. Repeat it a few times out loud.
  3. Count the items.
  4. Keep the numbered items in my head.
  5. Enter the store.
  6. Go to it!

I’m sure people wonder why I have a quizzical look on my face as I stand between aisles. Actually, who am I fooling? They aren’t paying any attention to me. They’ve got their own lists and looks.  I wonder:  Are they playing the counting game, too?

Yesterday I added Chobani yogurt, celery, and cheddar popcorn to the cart {bonus!}.

Seemed to be a C sort of day….  😉  How do you keep your brain sharp?

 

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Grammar Gremlins, Shoddy Spelling, and Cantankerous Typos


We’re often told first impressions matter. What does a first impression say about you and your business?

Business owners and fellow bloggers/artists/writers/creative types, could grammatical errors, spelling mistakes, and unnoticed typos be sending a message you didn’t intend?

I enjoy wordplay – crafting narrative text – creative messages and stories from found words and ideas that roll around in my head {or smack me when I least expect it}.  I also get plenty of inspiration from reading others’ wordplay, too.

But there’s another kind of writing – informational, daily text – signs, menus, advertisements, messages, invitations, flyers, projects for the workplace, etc… the content of everyday life, including business. I like to read and create this text, often describing myself as an ‘information junkie.’

What surprises me about daily text is how often it’s riddled with sloppy writing in our increasingly informal culture (in the U.S, anyway).  For a few years, I used the local newspaper in our community to teach writing. There were so many errors that students were surprised the publisher went to press each week.

Are business owners lazy? uneducated?  Definitely not. Their mistakes are, however, plentiful.

To be clear – we’re not talking about literary novels or academic papers, here.  Instead, we’re talking about ephemera – items designed to be useful or important for only a short time. Does that make the poorly written text acceptable? Goodness, no!

We’re talking about your business presence…. your livelihood. Your street cred.

 

We’re talking about writing basics that impact a business’s image:

Lack of editing that leaves mistyped words or too many words: Using “and” when you mean “an” or typing “the” twice and not not noticing.  {See what I did there?}

Incorrect word choice:  Its vs. it’s, farther vs. further, the triplets: two, to, and too; or quiet and quite. How about whose and who’s? Is it every day or everyday?  (Hint: Each applies at a specific time.)  How about apostrophes? All of these are frequent mistakes. Sloppy. Unnecessary.

Spelling errors:  With so many resources at our fingertips, spelling errors are just plain careless.

Because I read and write (a lot) for my ‘day gig,’ I see them every day – grammatical errors, spelling mistakes, and typos that negatively impact a business’s (or person’s) image. We could chalk it up to busy-ness. We all have too much to do and not enough time to edit our message. Right? Wrong.

Prospective customers/clients want someone who is polished, with attention to detail, because if you’re careless in your message, where else will you be careless?

These are the place I see the most offenders (sometimes, even creeping into my own writing…..eek!):

  • Marquee signs
  • Restaurant menus
  • Articles
  • Blog posts
  • Websites
  • Newspapers
  • E-mail
  • Newsletters/Flyers
  • Advertising
  • Work-related papers

Just recently, I saw two glaring typos:  the misuse of it’s and its on a state’s Visitors page (used three times/two were incorrect) and the use of and when an was intended on the page banner of a fellow artist’s website. Uneducated? Absolutely not! Completely missed? Absolutely.

Think of it this way:

It’s like that time you miss a button or forget to zip your slacks. The person who notices might understand and probably feels badly for you, but won’t say a word. He figures you’re busy.  Or careless?  Ouch. He’s embarrassed for you. The person walks away, making a mental note of your lack of attention to detail or carelessness.

Your prospective customer/client may think the same way:  You’re (too) busy, you’re careless, or you don’t have a good grip on language basics. No matter what the customer/client is thinking, I’m betting it’s not the message you intended to send.

Potential buyers look for someone who is polished and attends to details.

 

So what’s a blogger/creative type or small business owner to do?

1.   Find an extra set of eyes. For a few dollars a month, ask someone to take a peek at your content: blog posts, website, flyers, menus, marquee signs (drive-by editing.. nice!)…. and give you feedback.

2.   Hire someone to write content/develop materials for you.

No budget? How about bartering?

In my 30+ years writing and 20+ years teaching writing, I’ve developed many projects and have been asked to help others refine their message, either by creating a written piece for them or editing/revising/proofing a work in progress.

  • Recommendation letters
  • Résumés
  • Annual Performance reviews
  • E-mail messages
  • Advertising
  • Blog posts
  • Articles
  • Teachers’ How-To
  • Curriculum resources
  • Community resources
  • Grants
  • College Application Essays/Letters
  • Book drafts (two manuscripts in progress)

Give your prospective customers/clients one more reason to select you.  Show them your attention to detail, often missing in today’s hectic world. It may be the very thing that sets you apart from your competitor.

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I welcome your message and invite you to LIKE the page to keep up with current happenings, sales, and services.

Feel like you could use an extra set of eyes to proof, fingers to develop, or time to  brainstorm?  Click on the Writing tab or send me a Message on the RobinLK Studios Facebook page.  Would be happy to talk about your business needs.

  Sunday mornings quietly await our ideas…. What’s your six-word story today? Share with us in Comments or over on FB…  🙂 Art + Writing = Creative by Discovery!  Find us on Facebook:  RobinLK Studios

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